Affordable SEO company

As a website owner, you know the importance of optimizing your website for search engines. You've worked hard to get links and social media shares, but when Google visits your site they don't always approve it for their ads program. That is why you need to work with an affordable SEO company that helps you get the best results.

This blog post will give you an understanding of what this means and how to fix them so that your ads can start bringing in revenue again. We will also discuss how to design the landing page of your website so you get approved easily.

Google's approval process ensures that all sites are up-to-par with their standards before being approved into their ad network (which can be frustrating if you do not meet these standards). 

However, there are cases where even after putting in so much effort, Google red flags your website. Let’s discuss what Google ads Disapprovals are and how to get rid of them while working on your SEO strategy.

What is a Disapproved Google Ad

A disapproved ad violates the policies set by Google. In simple words. Your ad won’t show on the web browser until the problem is solved. This is frustrating, we know. Putting in so much effort to only see that your ad has been disapproved? 

But, what happens next? 

Google prompts you to fix your ad. After fixing the ad it will be reviewed again. If it satisfies the policies set by Google, your ad will show up. Let’s learn how to combat this in no time and have your ad running about. However, if you choose to work with the best digital marketing agency in Singapore, it can prove to be beneficial for your business.

How to Fix These Disapprovals that Lurk About

There are so many policies set out by Google. Too many to count. So how do you satisfy all of them? Some of them are just annoying, and some of them are legit. But, with a great website landing page design, and the best digital marketing agency in Singapore, all of it can be possible. Let’s see what should be taken care of by the digital marketing agency you choose to work with.

1.   Ad not directed at the target audience

This disapproval blocks your way when the audience is not appropriate. This means that the ad is not directed at the audience. This makes your ad not eligible and Google prompts you with “Destination not working”. 

Some of the fixes would be:

  • Adjust your site code to accommodate Google’s algorithm
  • Your website’s final URL might need a tweak
  • Make sure your site is universally accessible even your ad is specified to a certain area

If the problem is still unresolved, try the tips mentioned below. Our stunning digital marketing services based in Singapore can help you get tremendous results.

2.   Style and Spelling

This disapproval pops up when your ad or the extension to the ad has incorrect capitalization. When drafting a title for your website in Singapore, website owners tend to include a lot of capitalized words. Whether it’s for placing emphasis on a single word or highlighting a topic, Google might place a red flag due to this. 

The best-case scenario here is to go with the conventional policy: capitalize the first word. If you feel like some coupon needs to be capitalized to promote a campaign, feel free to do it. Also, work on the website landing page design with our digital marketing agency to stand out.

3.   Ad groups are not the same

Your ad comes across this disapproval when you have a “destination mismatch”. This means that the URL of ads in the same ad group is not the same. 

This might be the easiest disapproval to solve. The first step is to identify which URL your ads should be associated with. Ensure that every ad in the ad group goes to the same URL path. The top digital marketing agency can help you get started and identify what’s wrong.

But what if you have multiple ads that need to go in different places? That is possible, you only need to make sure that these ads will be in different ad groups and target different audiences in Singapore.

4.   Fulfilling the Grammar Criteria

Google is picky when it comes to grammar and punctuation. So if your ad has a punctuation anomaly, your ad will get disapproved through “Punctuation and symbols”. Looking at all these small requirements is hard, which is why you need the best digital marketing agency in Singapore that can lower your stress.

Google ads have guidelines for drafting content with proper punctuation. Hence, your ad should be designed while keeping these guidelines to solve the issue. You should get rid of any extra exclamation marks or commas within the text, even on your website’s landing page design.

5.   Plagiarized Content

This error resembles the above disapproval. Your ad gets disapproval of “copyrighted content” when your ad contains content that has been used before. Our affordable SEO company in Singapore makes sure to produce unique content that is optimized.

There are several scenarios to this. You might have permission to use that copyrighted content. In this case, you will have to submit documentation from the original owner to Google to show your eligibility to use that content. 

In the other case, you will have to rephrase your ad’s content. 

6.   Repetition 

Repletion is discouraged everywhere. Too much of anything is not appealing, even on Google. When Google gives this disapproval it means your landing page or ad is poorly written.

This is also called keyword stuffing in SEO terms. Most websites do this to boost their visibility over the web browser. What they do not realize is it rebounds. 

Therefore, before sending in your ad for screening, make sure that the placement of your keywords is in line with the guidelines set by Google. Reading your ad and altering it optimizes the visibility of your ad and also gets you out of hot waters i.e. Google ads disapproval. 

There’s so much to Google ads disapproval. All of which cannot be stuffed into a single article. The keynote here is to be patient and original. Work with GDI solutions, the top digital marketing agency in Singapore, to get the best results and stop worrying about all these requirements.

 

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